Virgin Models clients

Summer Loving' broke simultaneously on all major television stations in South Africa on November 9. Other elements of the campaign include billboards, squeeze backs, radio, LED screens and in-store. Not only do they promote the special deals Vodacom has on offer over the summer holiday break, they draw attention to the events and promotions organised in major holiday towns including beach parties and clean-ups, volleyball and surfing festivals, beauty pageants, and concerts.